Honda and Acura Trucks Set New June Sales Record
Both divisions of American Honda Motor Company performed well last month, with total June sales of 139,793 Honda and Acura vehicles, representing a 0.8% increase over June of last year. Honda and Acura trucks had an especially good month, gaining 1.9% on sales of 70,067 and setting a new June record in the process.
Atypically, it was Acura doing most of the heavy lifting on that record, as Honda Division was actually slightly down 1.3% on sales of 125,755 units, with Honda trucks down 1.6% on sales of 60,500 units, which the automaker attributes to inventory issues. Additionally, Honda cars were down 1% on sales of 65,255 units.
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In its first month of sales, the very in-demand (though very limited) Honda Civic Type R topped sales of 550 units in just two weeks. The new Odyssey minivan also got off to a strong start, with sales of 11,146 units, making the model number one in its segment.
“Against a sea of competitors clinging to market share via heavy incentives and fleet sales, Honda’s success is driven by retail customers attracted to a cadence of strong new products,” said Honda Division executive Jeff Conrad. “Although the market is catching its breath, we’re injecting new energy with models like the incredible new Civic Type R and we’re not done yet in 2017, with a new Accord on the way.”
Meanwhile, the Acura Division had one of its best months in, well, months, gaining 23.7% in June on sales of 14,038 vehicles, with Acura trucks jumping a whopping 30.9% on sales of 9,567 units and Acura cars rising 10.6% on sales of 4,471 units.
“In a challenging luxury automotive marketplace, reshaping our products around the performance direction of the Acura brand is clearly resonating with luxury car and truck buyers,” said Jon Ikeda, vice president and general manager of Honda’s Acura Division. “The A-Spec variant has put TLX back on the luxury performance sedan map, while the sporty virtues of MDX and RDX continue to speak for themselves in strong sales.”
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