Honda CR-V Gets Stuck in an Infinite Loop in Endless Road Ad
At least, that’s the message that the latest CR-V ad, entitled “Endless Road,” seems to be conveying with its clever and mesmerizing use of the Droste effect (a picture within a picture within a picture).
The video above is really just a teaser for the actual never-ending commercial, which can be viewed here. Touted as “the world’s first endless commercial,” the video just keeps going and going. Even cooler, Honda uses your location to make the weather conditions and time of day portrayed in the video match your own.
Honda has also provided a fascinating behind-the-scenes video which shows all of the digital effects and scale models that were needed to create the ad:
Oh, and just so you don’t go crazy trying to name that tune: The hypnotic music heard in that one-minute spot is the theme from the 1968 British thriller Twisted Nerve, written by legendary film composer Bernard Herrmann (Psycho, Citizen Kane). If you’ve never seen Twisted Nerve but still recognize the melody, it may be because Quentin Tarantino has cribbed it for his films Kill Bill and Death Proof.