Honda Expands Role As Official Automobile of the NHL
The National Hockey League (NHL) announced today that Honda will remain the exclusive automobile company of the NHL, thanks to a multi-year sponsorship renewal. That deal with American Honda Motor Co. will also now expand to include Canada, a country which Honda researchers seem to believe might possibly be receptive to the sport.
“Hockey is a defining aspect of our culture and our relationship with the NHL is something we’re very proud of,” confirmed Dave Gardner, Vice President of Sales and Marketing, Honda Canada Inc. “Whether you’re a player or a spectator, hockey is something millions of Canadians are passionate about and that same level of excitement runs deep within Honda.”
Honda will continue to advertise on the League’s broadcast partners (NBC here in the US and Rogers in Canada), while expanding its promotions on NHL’s social media platforms, including NHL.com, NHL Social™ and NHL Mobile™.
As part of its role, Honda will be the title sponsor for the 2015 NHL All-Star Game on January 25th at the Columbus Blue Jackets’ Nationwide Arena. The Japanese automaker will also act as the title sponsor for the All-Star Skills Competition that takes place the day before the ASG, and features elite players taking on one another in events like accuracy shooting, hardest shot, and fastest skater.
The 2015 NHL All-Star Weekend’s setting in the capital of Ohio is appropriate, considering the Buckeye State is home to 11 Honda facilities, including the 3.6 million square foot manufacturing plant in Marysville (42 miles northwest of Columbus).
“Aligning the personality of Honda vehicles with the NHL is a natural extension of our fun-spirited brand,” said Jeff Conrad, the senior vice president and general manager of Honda Division. “Participating in and being a part of sporting tradition also matches well with the activities of our owners. We’re thrilled to expand this relationship with the NHL in so many key ways to showcase the clean, safe and versatile nature of our lineup.”