Honda’s “Fit for You” Ads Sure Are a Thing All Right
Look: Honda really, really wants you to buy a 2015 Fit if you’re a Gen Y-type. We know that a great many Millennials will tell you that they’ll, like, buy a car when they can, y’know, afford it, man. But, hey, real talk: you should really buy a Fit when you can. To make sure that you are 100 percent aware that the 2015 Fit is the premiere vehicle of Gen Y, they’ve begun the “Fit for You” campaign, which features comedian Nick Thune and Questlove of The Roots (at least that’s what Honda says, but he’s nowhere to be seen, so maybe he just did the music).
So, how can we be totally certain that “Fit for You” targets Millennials?
Semi-unknown comedian serving as the handsome-yet-banal face of an exciting new car? Check.
Two bros scaling a rock wall and ending every sentence with “brah?” Check.
Driving over a sand pile as a clever play on the idea of off-roading? Check.
For no reason, a meerkat? Check.
80s New Wave caricatures with skinny ties, A Flock of Seagulls hairdos, and one enormous keytar? Check.
Valley Girl stereotype framed against a wall of shoes? Check.
Endlessly creepy Stepford-esque hipster crafting couple? Check.
Shlubby dude in bike shorts standing winded next to his oddly mono-color bike? Check.
For no reason, a boar lamp? Check.
Stanley Cup selfie? Check.
Dude wearing flannel in a frame shop with mustard in his beard from the hot dog he’s eating? Check.
So this is how you appeal to Generation Y car buyers, eh? With a pleasant mix of OH MY GOD SO RANDOM and ironic 80s nostalgia that plays like a watered down version of Tim and Eric Awesome Show, Great Job!? Well, whatever works, we suppose.
Just, hey, please start buying these cars. They’re pretty great and a lot of fun, sure, but mostly we’d like you to start buying them so that we don’t have to endure another too-clever-for-its-own-good campaign like “Fit for You.” Please? Thanks.
If you feel like checking out the videos of the “Fit for You” campaign for any reason, you can do just that below the jump.