Honda Marine Reaches Agreement with BRIG USA
American Honda Motor Company’s Honda Marine division has announced a new OEM agreement with BRIG USA, a manufacturer of foldable and rigid inflatable boats (RIBs). The 25-year-old Ukrainian company recently announced its entrance into the US market with two dealers located in Annapolis, Maryland, and Fort Lauderdale, Florida.
For over 50 years, Honda Marine’s comprehensive lineup of 4-stroke engines has set new benchmarks for fuel efficiency, quiet operation, and low emissions. BRIG boats, designed and built by former military aeronautical engineers, are stable, lightweight, and low-maintenance. The two companies plan to showcase their new alliance during a special event at the 2016 Miami International Boat Show, held at the BRIG USA Booth #C202 from 4 to 6 pm.
According to a release, Honda Marine will supply its full lineup of outboard engine models to BRIG USA as original equipment, including the Portable Series (BF2.3, BF5, BF8.8, BF9, BF15 and BF20), Mid-Range Series (BF25, BF30, BF40, BF50, BF60, BF75, BF90 and BF100) and the High Power Series (BF115, BF135, BF150, BF200, BF225, and BF250).
“BRIG boats was founded to challenge conventional design by applying aero and hydrodynamic theory to traditional ideas, producing RIBs that provide for an exceptional experience on the water,” said Honda Marine senior manager Mark DiPietro. “This new partnership aligns with the Honda vision to produce marine engines with class-leading performance by coupling advanced, innovative technologies and outstanding fuel efficiency and reliability.”
BRIG currently has a global network of distributors which provides customers with RIBs used for work, rescue, and leisure.
“BRIG RIBs outsell every other runaround or tender in Europe and Australia, and our goal is to become market leaders in the US as well,” said BRIG USA CEO Neil Webster. “The product quality, brand reputation, integrity and support of Honda Marine provide a premium platform for BRIG to develop a network of dealerships across the country and introduce our products to a significant new market.”