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Honda Named ‘Best Overall Brand,’ ‘Best Value Brand,’ and ‘Most Refined Brand’ of 2018

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2018 Honda HR-V

Honda is winning so many automotive awards that we’re now convinced that if everyone actually paid attention to awards, every car on the road would be a new Honda.

After claiming countless trophies, honors, and recognition from just about every industry publication there is, Honda has just scored three more awards to add to its trophy room, and this time from none other than Kelley Blue Book, one of the most trusted sources of car knowledge and advice.

In its 2018 Brand Image Awards, KBB experts named Honda the “Best Overall Brand” as well as the “Most Refined Brand.” The automaker was also named America’s “Best Value Brand” for no less than the fourth year in a row.


Related: 2018 Honda Accord named North American Car of the Year


For each of the image awards, KBB selected a top mainstream and luxury brand (with the exception of the “Best Overall Truck Brand” category). Only nine different brands were recognized in total, and only Honda was able to claim the win in more than two categories.

“Honda returns to the top spot this year on the strength of one of the freshest, most impressive vehicle lineups in the entire industry,” KBB says. “By providing buyers with well-built, hassle-free transportation for the past several decades, Honda has built a world-famous reputation for quality and reliability.”

Recently, six Honda vehicles were recognized in KBB’s “Best Buy” awards, another five in its “Best Resale Value” awards, and the 2018 Honda Accord—probably the year’s most awarded car, bar none—earned its “Best Auto Tech” award.

Okay Honda—you’ve had your fun. Can you let some other brands in the spotlight now?


Related: Discover Honda’s latest vehicles


News Source: Kelley Blue Book