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Honda Picks Up Two 2015 Brand Image Awards

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History of the Honda logo badge via flickr CC

Honda was named the Best Value Brand and Best Overall Brand

Honda has earned two major titles at this year’s Kelley Blue Book 2015 Brand Image Awards: “Best Value Brand” and “Best Overall Brand.” This marks Honda’s fourth consecutive “Best Value Brand” award, and the third straight time that has bestowed the Japanese automaker with the “Best Overall Brand” honor.

“These awards from demonstrate that customers continue to recognize the tremendous quality and value of our products, which are at the heart of the incredible competitive strength of the Honda brand,” said Jeff Conrad, senior vice president and general manager at American Honda Motor. “We take this recognition from our customers as a mandate to continue building the highest quality, longest lasting vehicles on the road.”

The Brand Image Awards are based on consumer automotive perception data collected by the Kelley Blue Book Market Intelligence Brand Watch study. The study draws from the over 12,000 new-vehicle shoppers who use annually.

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Honda earned its “Best Overall Brand” award by averaging the highest score across all ratings of non-luxury brand vehicles (among luxury brands, Porsche ranked highest).

“Honda garnered not just one but two extremely important awards in our Kelley Blue Book Brand Image Awards program for 2015,” said Jack R. Nerad, executive editorial director and market analyst. “Winning vehicle shoppers’ endorsement as the Best Value Brand is a tangible expression of consumers’ perception that Honda vehicles offer industry-leading value, and winning the Best Overall Brand award makes it clear that value isn’t the only attribute for which Honda tops the industry. In fact, it is an industry leader in a variety of important attributes.”

To read the full 2015 Brand Image Awards, click here.

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