Honda Project Drive-In Saves Nine Theaters and Counting
Honda’s Project Drive-In, the automaker’s effort to save as many drive-in theaters across America as possible by supplying them with pricey digital projectors, has proven thus far to be a smashing success.
A film industry-mandated switch to digital projection at the start of 2014 has threatened to put many drive-ins across the country out of commission unless they pony up for an expensive digital projector.
The Honda Project Drive-In campaign recently completed a first phase voting period wherein the five top vote-getters would win a few digital projector. The winners were: 99W Drive-In of Oregon, Cherry Bowl Drive-In of Michigan, Graham Drive-In of Texas, McHenry Drive-In of Illinois, and Saco Drive-In of Maine.
A touching video posted to Honda’s YouTube channel captures the very candid reactions of those winning drive-in theater proprietors when they receive their theater-saving spoils. The response was so overwhelming that Honda opted to extend its voting and award four more digital projectors to deserving drive-in theaters. Those winners are: Stateline Drive-in of Tennessee, Starlite Drive-In of Missouri, Monetta Drive-In of South Carolina, and Ocala Drive-In of Florida.
With nine drive-ins saved and 140 more in need of help, Honda is still looking to lend a hand with its Indiegogo campaign, which runs until October 7 with a funding goal of $100,000. Should the campaign reach its funding goal by the finish date, Honda will reset the counter and attempt to raise another $100,000 to save another theater.
To help, visit the Honda Project Drive-In page for details, contribute to the Indiegogo campaign, or get out and support your local drive-in theater!
Sponsored by Valley Honda in Naperville, IL.
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Valley Honda is proud to be the select Naperville, Illinois, area Honda dealer. For years, Valley Honda has provided a full line of new, used, and certified Honda vehicles, including the Accord, the Odyssey, and the Civic. Customers from surrounding cities, including Aurora, Lisle, and Woodridge, return again and again for the extensive inventory, five-star maintenance, and unbeatable customer service.