Honda Racks Up More Sales Records in February
Today American Honda Motor Company reported total February sales of 121,686 Honda and Acura vehicles. The strong sales success, which marked an increase of 2.3% over February 2016, set a new record for the month.
Another February record was set by American Honda trucks, which rose 12.2% on sales of 63,989 units. New February records were also set by Honda Division sales, which gained 4.3% on sales of 110,822 units, and Honda trucks, which shot up 15.3% on sales of 56,419 units.
As has been the case for quite a while now, Acura Division sales were down, with the automaker’s luxury brand decreasing by 14.9% with 10,864 vehicles sold in February.
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Leading the way for Honda were the CR-V and HR-V, which repeated strong January performances to both set new February records—CR-V sales were up 26.3% on sales of 31,898, and HR-V up 28.6% with 6,354 units sold.
“The new CR-V is exceeding our own expectations with production and deliveries now fully up to speed,” said Jeff Conrad, senior vice president and general manager of the Honda Division. “It’s clearly hitting a sweet spot in the market and complemented by HR-V at the entry level.”
Acura’s down month had a few bright spots in it—namely, the popular RDX setting a new February record with sales of 4,029 vehicles, representing a 6.1% gain. The NSX hybrid supercar also continued its steady sales pace, with 46 units sold last month. Additionally, after a strong first outing at Daytona in January, later this month the NSX GT3 racecar is heading to the legendary 12 Hours of Sebring in search of endurance racing glory.
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