Honda Reports Best Truck Sales Ever Amid Lackluster August
You weren’t the only person who could have used an extra weekend last month—American Honda Motor Company today reported August sales that showed a 3.8% decrease over August 2015, which the automaker blamed in part on having one fewer weekends this year. As usual, that road bump was felt most strongly by the Acura Division, which weathered a 7% decline and posted sales of just 14,246 units.
In spite of that setback, Honda trucks had their best month ever, thanks to the dominance of the CR-V SUV and strong sales for the new Ridgeline pickup. The Accord and Civic also remained bestsellers, with both models accounting for over 30,000 sales.
The new Honda Fit also excelled with 5,370 sales, good for a whopping 85.1% increase.
“Our continued success with strong sales of both passenger cars and light trucks demonstrates once again that the key to great sales is great product,” said Honda executive Jeff Conrad. “As we continue with our rapid cadence of new models, our focus will remain on selling vehicles one at a time to individual customers.”
And though Acura sales were again disappointing, the luxury brand continues to project optimism at is highlights the new models it has coming down the pipeline, and pointing to “ramped up” production of the NSX (of which only 22 models were sold last month).
“It’s great to see Acura’s Precision Crafted Performance DNA resonate with customers, as the new MDX gives luxury buyers their first taste of our new performance design direction,” said Acura executive Jon Ikeda. “Together with the launch of the amazing new NSX, a resurgent Acura Motorsports program and growing intentions from younger buyers, we continue to build strong momentum for the Acura brand.”
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