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Honda Returning to Super Bowl with 2017 Ridgeline Commercial

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2017 Honda Ridgeline Super Bowl 50 commercial

Next year, Honda is doing what the Denver Broncos would have done if not for the fact that Peyton Manning is a decrepit old man who is literally falling apart: return to the Super Bowl for the first time since 2014.

During the 3rd quarter of Super Bowl 50 on Sunday, February 7, 2016, the Japanese automaker will debut an ad for the 2017 Honda Ridgeline pickup truck. This marks the car company’s first return to the big game since 2014, when it aired “Hug Fest,” a commercial starring Bruce Willis and Fred Armisen.

“The big game is the largest and most coveted stage to show the world that Honda is back in a big way with an all-new Ridgeline truck,” said Jeff Conrad, senior VP and general manager of the Honda Automobile Division. “Super Bowl 50 is the right time and the right venue to communicate Honda’s continued leadership in light trucks. The multiplatform approach will enable Ridgeline to come out of the gate strong in 2016.”

The commercial will come just one month after the next-gen 2017 Honda Ridgeline has its world premiere at the North American International Auto Show in Detroit. The Ridgeline will then go on sale at dealerships nationwide in the first half of 2016, joining Honda’s expanding lineup of light truck models, which is on track for a record 2015.

At this point, we don’t know what the truck or the commercial will look like, but we have some clues: the Ridgeline Baja Race Truck shares design elements with the production Ridgeline, and the teaser photo (above) released today could be a still image from the Super Bowl 50 commercial.