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Honda Sets More Monthly Sales Records in March

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American Honda Motor today reported total March sales of 137,227 Honda and Acura vehicles, and though that number represented a slight 0.7% decrease compared to March 2016, there were a few monthly records among the results.

Honda Division itself was up 1.8% on sales of 125,531 units, and Honda trucks specifically set a new March record by gaining 12.6% on sales of 61,975. It was the Acura Division (as is often the case) that flagged, with a total of 11,696 March sales, representing a 21.2% decrease.

Among Honda’s hot trucks were the CR-V and HR-V, which both blew double-digit holes in their own March records, up 23% and 19.6%, respectively. With 3,700 sales in March, the Ridgeline also made a contribution.

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On the passenger car side, the subcompact Fit was up 6.1%, while Civic topped 31,000 sales to become the best-selling passenger car in America. Accord posted a strong March, as well, with 26,824 new buyers.

“Many automakers are looking for signs of market stability as consumers continue to head towards trucks and SUVs,” said Jeff Conrad, the senior vice president and general manager of the Honda Division. “But cars are still a compelling choice for many, especially when you have the right formula. Civic is a great example.”

It was a characteristically poor month for Acura, though the MDX did post sales totaling 4,141 units in March, a 1.3% increase over 2016.

“With the Acura MDX already posting strong sales in the luxury SUV segment, the new MDX Sport Hybrid adds a new performance dimension to provide greater market visibility of our performance hybrid technology and greater purchase consideration for Acura products,” said Jon Ikeda, vice president and general manager of the Acura division.

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