Honda Sponsoring Animated Web Series Justice League: Gods and Monsters Chronicles
Honda has partnered with the popular gaming and media streaming site Machinima to sponsor the new three-episode animated digital series Justice League: Gods and Monsters Chronicles, which premieres on June 8th and airs its final episode on June 12th.
The new series is being spearheaded by Bruce Timm, the man behind Batman: The Animated Series, which happens to be the greatest comic book cartoon in the history of the medium (yeah, that’s right Max Fleischer, we’re callin’ you out!) The show will reportedly provide a “reimagined, edgier” look at Batman, Superman, and Wonder Woman, with each episode being devoted to a single character.
Honda is looking to promote its all-new HR-V, and thinks this series is a better way to reach Millennials than that “Selfie Edition” of the vehicle. And while some may think a superhero cartoon is a platform that’s more geared towards kids than adults, Machinima CRO Jamie Weissenborn begs to differ.
“Our sweet spot is in the 18 to 34 [demographic], but we believe our community as a whole is more than 70% over the age of 21,” Weissenborn told AdWeek. “This is a generation of people in their 40s. They show up to Comic Con. It’s sort of the thread of Americana.”
(In fact, there may or may not be multiple nerdy editors here at The News Wheel who are ages 18-34 and own the complete DVD collection of Batman: TAS…)
“Given the launch of the all-new Honda HR-V, Machinima offers an ideal platform to reach younger auto buyers,” agreed Honda media strategy manager Phil Hruska.
And fear not: there will be no direct vehicle product placement in the episodes themselves, so there’s no need to worry about the Batmobile or Wonder Woman’s invisible jet being traded in for a new 2016 Honda HR-V.
News Source: AdWeek