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Honda to Air Super Bowl Ad for All-New 2017 CR-V

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2017 Honda CR-V

It’s too early to know for sure which teams will be in the Super Bowl, but we can already say for certain that the big game will feature the television debut of the completely redesigned and reengineered 2017 Honda CR-V. The automaker has announced that the all-new CR-V model will be featured in a commercial set to air Sunday, February 5th during Super Bowl LI, giving over 100 million viewers a chance to see the latest edition of the bestselling SUV.

This will be the CR-V’s third trip to the Super Bowl in ten years, which really makes the Detroit Lions’ inability to reach the big game even once in the last half-century seem particularly futile. The SUV made its first appearance during the big game when it first debuted in 1997, and was featured in another commercial during the 2012 launch of the previous generation model.

During last year’s game, Honda’s Queen-singing-sheep commercial “A New Truck to Love” generated 100,000 handraisers for the new Ridgeline pickup.

Related News: Honda CR-V and Ridgeline named to Car and Driver 10 Best list

“The Super Bowl is the appropriate stage to introduce America to the bold and sophisticated new Honda CR-V,” said Susie Rossick, Assistant Vice President of Honda Auto Marketing. “With the largest audience and reach of any single television event, the Super Bowl is a platform befitting the CR-V’s status as the best-selling SUV in America, and the perfect place to celebrate CR-V’s 20th anniversary.”

The 2012 Honda CR-V “Matthew’s Day Off” commercial, in which Matthew Broderick parodied his iconic Ferris Bueller role, was a big hit for the brand when it aired four years ago.

The 2017 Honda CR-V went on sale on December 21st, featuring new styling, an upgraded interior, the model’s first-ever turbocharged engine, and a host of new features and technologies.

Related News: The all-new Honda CR-V is ready to turn heads