Honda Is Most Trusted Brand, Best Overall Brand…Again
It really was no surprise to us when Honda once again claimed the title of “Most Trusted Brand” in KBB.com’s 2014 Brand Image Awards. This marks the third consecutive year that Honda has earned this distinction. It is also the second year in a row that Honda has taken the “Best Overall Brand” distinction.
“A brand is really built over the long haul through consumers’ experiences with its products, and Honda is committed to delivering class-leading vehicles that provide lasting enjoyment and value to our customers,” said Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda. “Honda simply embraces the challenge of being a brand that people can trust.”
KBB.com chooses the winners of the categories based on consumer automotive perception data that it collects in its Brand Watch study. Based on this study, drivers of non-luxury brand vehicles gave a resounding thumbs up to Honda.
“The fact that Honda has again won the Kelley Blue Book Brand Image Awards as Best Overall Brand and Most Trusted Brand comes as no surprise,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book. “Our experience has indicated that consumers continue to both respect Honda vehicles and be enthusiastic about them. Honda’s reputation for quality, reliability and fun-to-drive continues to resonate with buyers of all ages.”
Do you drive a Honda vehicle? If so, would you agree with the perception of the voting public? Let us know in the comments below!