Honda Was Europe’s Fastest-Growing Mainstream Brand in 2016
Honda announced today that it has been confirmed as the fastest growing mainstream car brand in all of Europe for the full year in 2016. According to data, Honda sales in the European Union and EFTA countries totaled 159,126 last year, an increase of 20.8% over 2015. The EU passenger car market as a whole showed much less growth, rising only 6.8%.
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The growth was primarily driven by the HR-V (which sold 34,921 units), Jazz (known as the Fit in the states, which moved 39,613 for a 26% increase in year-over-year sales), and the Civic (47,300 units, a 4.9% increase).
Honda also enjoyed growth in all five of Europe’s main car markets—the UK, Germany, France, Italy and Spain. The automaker had the largest increase in Italy, with a whopping 98% uptick that established the country as Honda’s third largest European market.
“Thanks to the product introductions we made towards the end of 2015, Honda made a sales resurgence in 2016, with strong increases across most of our markets,” said Jean-Marc Streng, General Manager of the Automobile Division for Honda Motor Europe. “I am pleased to see strong growth across a range of products, particularly Civic in its final full year of sales. The new Civic goes on sale in just a few weeks and will provide further positive momentum in 2017.”
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