Honda Wins One Show Advertising Award for Stop-Motion Commercial “Paper”
Anyone who follows the world of automotive advertising knows two things: 1. Chevy’s “Real People, Not Actors” commercials are a damned dirty lie, and 2. Honda has the best ads in the business.
Recent ads for the Civic, like the urban-themed “Jackets” and the computer-animated “The Dreamer,” fall into the good-but-not-great category. At the next tier, you’ve got really creative stuff like the emotional Accord commercial “Dreams” and the highly-choreographed European ad “Honda Stepping.”
And then, on the top shelf, you’ve got the work that qualifies as legitimate art. That category includes the super-ambitious two-minute masterpiece “Paper,” which just took home a trophy in the 2015 Broadcast Television category at One Show’s annual Automobile Advertising of the Year Awards.
This is the third straight year that the Automobile Advertising of the Year Awards has been held at the North American International Auto Show in Detroit. The ceremony was created by One Show, the world’s “foremost” (and, one assumes, only) non-profit organization “devoted to elevating creative work in the industry worldwide.”
Honda owes its One Show award to PES, the Oscar-nominated stop-motion animator who shot “Paper.” Using thousands of hand-drawn and colored illustrations created by multiple artists, PES put together an epic commercial that pays tribute to the automaker’s rich history and shows off current products like the HondaJet, Acura NSX, and the 2016 Pilot (which gets disassembled by a giant squid, which is awesome).
For a behind-the-scenes look at the award-winning commercial, check out this video:
In addition, Honda’s luxury brand, Acura, was honored at the One Show awards for its crash test dummies ad, “The Test.”
Patrick Grieve was born in Southwestern Ohio and has lived there all of his life, with the exception of a few years spent getting a Creative Writing degree in Southeastern Ohio. He loves to take road trips, sometimes to places as distant as Northeastern or even Northwestern Ohio. Patrick also enjoys old movies, shopping at thrift stores, going to ballgames, writing about those things, and watching Law & Order reruns. He just watches the original series, though, none of the spin-offs. And also only the ones they made before Jerry Orbach died. Season five was really the peak, in his opinion. See more articles by Patrick.