Will Hyundai Aslan Availability Spread After Launch in Korea?
South Korea has finally gotten to introduce itself to the new luxury compact sedan from hometown automaker Hyundai. Taking on the Turkish word for “lion,” the Hyundai Aslan is the automaker’s latest attempt to vie for customers in the luxury segment who typically favor imports like BMW.
The model was first introduced in May with the code name “AG.” Then, early images and information on the sedan were released and covered by The News Wheel (with a heavy use of lion-related puns).
Now comes the sedan’s official South Korean launch, but the rest of the world is wondering: when will Hyundai Aslan availability spread to the rest of the globe?
After Looking at the Korean Launch, What About Hyundai Aslan Availability in the US?
Before thinking about Hyundai Aslan availability, you’re probably wondering how exactly the Hyundai brand does luxury.
First off, you start with a sedan between the size of the Grandeur and the Genesis. Then, follow the Fluidic Sculpture 2.0 design language outside and a Genesis-inspired interior. Choose between a 3.0-liter V6 with 229 lb-ft torque or a 3.3-liter with 255 lb-ft torque.
Amp up the refinement with the following:
- Leather seats
- Wood trim on the dashboard and door panels
- 8-inch infotainment display
- Double-glass in the windshield and side windows to minimize noise
- LED daytime running lights
- Adaptive safety system features
And don’t forget to slap an epic chrome radiator grille on the front. Charge 39.9 million won (or $37,000), and you have yourself a luxury Hyundai.
So, what about the biggest issue: Hyundai Aslan availability outside Korea? That will depend on how well the luxury sedan sells in South Korea before the automaker gives consideration to expansion.
Hyundai has set a goal of selling 6,000 units in its home country by the end of 2014 and 22,000 units in 2015. If sales results meet those goals, or, even better, exceeds them, then the automaker will consider spreading Hyundai Aslan availability to China, North America, and the Middle East.
However, after the recent skepticism claiming the Aslan’s fuel efficiency is sub-par, that expansion might not be any time soon.
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