Hyundai Flexes Muscles with Debut of N Performance Line at Frankfurt
As we reported last month, Hyundai Motors had big plans in store for 2015 Frankfurt International Motor Show. With word of the automaker’s long-awaited N performance sub-brand stirring, it seemed September couldn’t come soon enough.
The reward was worth the wait. As Pee-wee Herman would say, Hyundai’s word of the day is “new.” A new N sub-brand, a new i20 Active, a new Santa Fe, new concept models, new connected tech, and new turbocharged engines!
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The headlining act of Hyundai’s performance at this week’s Frankfurt Motor Show was the launch of the high-performance N sub-brand, which involved a preview of the 2016 Hyundai i20 WRC racer and two concept cars. The Korean automaker plans to use its motorsports experience, such as last season’s i20 WRC racer, to influence its lineup of consumer models.
Hyundai exemplified this intent with the unveiling of two concept cars: the hydrogen-powered N 2025 Vision Gran Turismo, created exclusively for use within the Gran Turismo video game series, and the Vision G, a showcase of the brand’s plan for future technologies, such as a slingshot shape and curved touch screen display.
“By revealing this exciting high performance sub-brand N to our customers, we’re changing and challenging expectations of the Hyundai Motor brand, stated Albert Biermann, Head of Performance Development & High Performance Vehicle Division. “Drivers will soon experience the thrills and emotions of our proven motorsport prowess for themselves. Our future model line-up will include performance-oriented and race-track-capable cars with full of energy.”
Hyundai N models will feature re-envisioned powertrains which utilize lightweight materials inspired by the World Rally Championship. The sub-brand is even getting its own slogan: “Ngaged: Moment of Pure Connection Between the Car and Driver.”
The new i20 and Santa Fe also received attention for completing the redesign of Hyundai’s crossover lineup, which started with the Tucson. From rugged and modern to dependable and refined, both crossover models bring diversity to the lineup.
The two engines revealed are a 1.0-liter T-GDI for the new i20 Active and the turbocharged 1.4-liter T-GDI power plant block.