Hyundai Follows Record November Sales with Pre-Orders of Genesis G90
Hyundai has high hopes to escape the rut that it’s been in with the announcement of its Genesis premium brand. And, looking at the sales numbers following the announcement of the Genesis launch, Hyundai’s future looks promising.
Hyundai Motors announced a global year-over-year increase of 4.9% in November. While that’s still slightly lower than last year’s totals thus far, it involved stark increases in specific markets which Genesis will be targeting: Korea and America.
South Korean Hyundai Sales rose 16.9% since last year (65,166 units sold) and American sales up 12% since last year (60,007 units sold)–achieving its best November sales ever in the US.
November sales success has been attributed to the expansion of crossover production (with sales of the Tucson continuing to rise) and growing interest in the Hyundai brand following the announcement of Genesis Motors. The G90 (or the EQ900 in Korea) has already met with acclaim even before its release, garnering 4,300 pre-orders in its first 24 hours in South Korea.
The G90 will replace the Equus and will debut at the North American International Auto Show in January. Pre-orders will begin in the US market in the near future.
Specific highlights of Hyundai’s American sales include increased sales of the Tucson, Santa Fe, and Elantra, while Genesis sales continue to decline. Perhaps everyone is waiting to buy the new G90 when it’s released next year.
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