Hyundai, Ford Tie for First in Brand Keys 2014 Customer Loyalty Engagement Index
Hyundai and Ford just tied for first place in the automotive category in the Brand Keys 2014 Customer Loyalty Engagement Index. Brand Keys is a leading customer loyalty and engagement consultancy based out of the Big Apple and puts out this index on a yearly basis. This year, Brand Keys looked into 555 different brands in 64 distinct categories to determine the winners. This is an exciting win for Hyundai, specifically, which has taken top honors for four years in a row now.
“Hyundai continues to top our automotive category due to their understanding of how to exceed customer expectations with model after model,” said Robert Passikoff, president, Brand Keys. “Hyundai delivers consistently high levels of emotional engagement for their brand and for their customers by leveraging class-leading technologies, all while providing real brand value.”
For the Brand Keys 2014 Customer Loyalty Engagement Index, consumers—32,000 in total—selected the categories in which they are consumers (like automotive) and then chose the brands for which they are customers. Brand Keys then fused rational and emotional aspects of the varying categories to determine what drives brand loyalty and customer engagement. From there, Brand Keys determined how well each brand completed this engagement.
“Every new vehicle in Hyundai’s lineup is designed and engineered to go above and beyond what our customers expect from their vehicles,” said Steve Shannon, vice president, Marketing, Hyundai Motor America. “It is very rewarding to see that our unwavering commitment to providing our customers with the quality products they deserve results in long-term customer loyalty.”
Hyundai and Ford were not the only brands in the survey, however. Lexus, Jeep, and Mercedes-Benz all tied for second; Subaru and BMW tied for third; Toyota ranked fourth; and GM came in at number five.