Innovative Hyundai Motorstudio Branding Wins Three iF Design Awards
For over 60 years, the iF International Forum Design has been recognizing the best branding and design achievements across the globe. After judging almost 5,000 entries from 53 countries, the 2015 iF Design Awards jury has bestowed three prestigious awards on Hyundai Motorstudio.
The three 2015 iF Design Awards recognize the auto brand for its innovative identity guideline guiding its Motorstudios in Korea and Russia. This continues Hyundai’s aspiration to improve global brand reputation and value.
Hyundai Brand Identity Earns Motorstudio International Recognition
Hyundai Motorstudio earned recognition in the Communication category for its simple, consistent layout and color scheme across signage, stationary, promotional literature, and traditional and interactive media. The studio’s “Collection,” which involves minimalist designs of ordinary items (from pencil cap sharpeners to stools), received praise in the Product category, with the brand’s “Spoon Set” being rewarded with gold circle status. The newest i20 picked up an iF Design Award 2015 in the Product segment too.
“We constantly aim to provide exceptional brand experiences to our customers, and the Hyundai Motorstudio in Seoul and Moscow allow us to convey Hyundai’s brand values in unconventional and innovative ways,” stated Won-Hong Cho, Executive Vice President of Hyundai Motor. “Such unprecedented recognition from the iF International Forum, an internationally respected design institute, highlights the progress we’re making in engaging with customers through our new brand activities.”
Hyundai’s first Motorstudio was established in Seoul in 2014, followed by another in Moscow in February 2015. Their purpose is to improve the brand experience for customers through innovative exhibits and cultural experiences via non-sales showrooms. Sections include event space, car gallery, brand collection, library, and cafe.