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Hyundai Plans to Unveil Hybrid AE Sedan & Brand in Detroit This January

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Hyundai motors assembly plant production line

In the wake of the Volkswagen diesel scandal, automakers are taking a stand to prove that eco-friendly vehicles are still trustworthy and growing strong.

Hyundai is leading the charge with plans for a Prius-fighting hybrid. A leaked rumor hinted previously that the first -Prius-like hybrid sedan from the Korean automaker would be named the Ioniq–taking the moniker of the concept model shown at the 2012 Geneva Auto Show. However, it might have a different name.

In the wake of its Genesis luxury brand and N Performance division, Hyundai might be unveiling another sub-brand for its line of dedicated hybrid and electric vehicles. According to The Korea Herald, this first plug-in hybrid will be part of the AE lineĀ from Hyundai. The AE label reinforces Hyundai’s plan to broaden its reputation through different branding segments.

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Hyundai will launch the AE–the project’s current tentative name–line with a dedicated hybrid sedan being unveiled at the Detroit Auto Show in January. The model will then go on sale within a year after the 2016 Prius’ release. The first AE sedan will include a hybrid, plug-in, and battery-electric variants.

Rumor is that Hyundai is confident this new Project AE car will outperform the 2016 Prius’ claim of 55 mpg. As reported previously, the model will possess a 1.6-liter four-cylinder engine with a compact lithium ion polymer battery, based on the underpinnings of the next-gen Elantra.

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News Source: The Korea Herald