Hyundai Shopper Assurance Promises to Enhance Sales and the Consumer Experience
Return your car within three days if you’re not happy with it. It sounds too good to be true—but for Hyundai customers, this is the new reality.
The new policy, referred to as Hyundai Shopper Assurance, will allow customers to return their recently-purchased vehicle for any reason. Two caveats: the vehicle must have less than 300 miles on it and have no damages.
Rebecca Lindland with Kelley Blue Book expresses the uniqueness of this new offer from Hyundai: “I don’t know of another manufacturer’s dealerships offering a cooling-off period.”
The brand itself has revealed the reason behind this new incentive. As Dean Evans, chief marketing officer at Hyundai America, articulates: “We’ve listened to our customers and they want convenience and simplicity when it comes to buying a car.”
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Besides improving customer satisfaction, this new policy aims to increase Hyundai sales. Since many Americans are opting for SUVs and crossovers rather than passenger cars, passenger-car-focused brands like Hyundai are taking a heavy hit. According to USA Today, the company’s sales declined 12.9% for September when compared with last year’s total sales for the same period.
Hyundai Shopper Assurance will include a new “transparent pricing” strategy. Dealer websites will now feature actual prices for Hyundai models. The brand is also starting to experiment with online paperwork options to minimize the time that customers must spend at the dealer filling out paper documents.
The new policy will launch in Orlando, Miami, Houston, and Dallas; it will be available at all dealerships by early 2018.
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News Source: USA Today