Hyundai’s Numerous Sports Sponsorships Earn It ‘Brand of the Year’
It’s safe to say that Hyundai’s brand has become a household name with sports fans around the world.
Last year, Hyundai continued its endorsement of college football with its #ThisIsLoyalty campaign, and launched a new deal with the NFL as its official automotive sponsor (which resulted in four popular Super Bowl commercials, one receiving the USA Today Ad Meter award). 2015 was also the automaker’s fifth year as the title sponsor of the Hyundai Tournament of Champions, which will be extending to its sixth year in 2016.
Because of all these endeavors, Hyundai has been awarded Consumer Brand of the Year in the Cynopsis Sports Media Awards, which recognize the top dogs in sports marketing and digital media.
A Look Back: How far has Hyundai come in 30 years?
“In a constantly evolving media world, especially in the sports industry, every year presents new challenges to engage consumers,” said Chris Pursell, Director of Sports Content for Cynopsis Sports. “Hyundai’s 2015 sports marketing programs are a shining example of how to tap into the passion of fans everywhere to drive brand awareness and consumer engagement.”
The automaker shows no signs of taking things easy now that it’s achieved such notable brand recognition. Hyundai’s sports sponsorships are increasing this year, beginning with FIFA. Already part of a long-standing partnership with the football association, Hyundai is an official partner of the FIFA Interactive World Cup 2016, an elimination-style championship which took place across the globe. In it, players from all corners of the world competed for the winner’s crown that was conferred on March 22nd.
Hyundai and the Tiger Woods Foundation are also partnering with the PGA Tour this year to sponsor the LA Open tournament at Riviera Country Club in California.
The automaker can certainly established its presence sporting leagues around the world, no matter where you live.
More Hyundai Awards: Which model earned a coveted Driver’s Choice Award?