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Hyundai’s “Skills for the Future” Sponsors Ideas of Future Entrepreneurs

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Across Europe, the Hyundai Motor Company is partnering with a number of schools to help young people reach their full potential. By giving students the resources and guidance they need to develop fresh business ideas, the automaker is making a difference in the lives of thousands of students, as well as the future of the business market.

Hyundai’s “Skills for the Future” program helps teenage students merge their education with practical business application, inspiring them to pursue entrepreneurial endeavors and develop STEM skills. It’s a three-year initiative which will reach 10,000 young people across Europe and involve 400 community business volunteers.

Schools across Europe have formed teams consisting of eight to 11 students between the ages of 14 and 17. Each team has its own business idea specifically intended to provide a new product or service to the automotive industry. Over the coming months, they will be planning out strategies to raise capital, manufacture, market, and sell their propositions.

With the assistance of a link teacher and a mentor from Hyundai Motors, each team will compete with other teams within their respective nations. The winning team from each country will then compete in the European final, taking place in Prague this June. Last year, representatives from eight countries competed in the finals, including France, Spain, and Germany.

Tony Whitehorn, CEO of Hyundai Motor UK, commented, “Hyundai’s Skills for the Future program is an excellent way to help increase the employability skills and entrepreneurial spirit of students…We are committed to investing time and resource[s] into ensuring that young people are ready to compete in today’s highly competitive job market.”

By partnering with Junior Achievement-Young Enterprise (JA-YE) Europe, Hyundai is me meeting industry needs that will not only impact the European market but automotive technology across the globe.