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Ian Nicholls Named President of GM Southeast Asia

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Ian Nicholls GM

General Motors this week announced Ian Nicholls as the new president of its operations in Southeast Asia. As GM Southeast Asia President, Nicholls will oversee Chevrolet’s operations in Thailand, Indonesia, and Vietnam, while being based out of GM’s Bangkok offices. His appointment takes effect on September 1st and he will report to Stefan Jacoby, President of GM International and General Motors Executive Vice President.


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“Southeast Asia is a focus of GM,” said Jacoby. “We are manufacturing several products in the region, including award-winning trucks and SUVs at our plant in Rayong, Thailand. The Chevrolet Colorado and Trailblazer are crucial for Southeast Asia markets and for export.”

“Together with new SUVs that include the Trax, Chevrolet has been able to develop a strong image as an American brand, and we are seeing continuous sales growth in key emerging markets such as Vietnam,” Jacoby added. “With Ian overseeing the region, we will continue transforming our business by simplifying our structures to support the growth of the Chevrolet brand and garner greater efficiencies.”

Nicholls will also retain his current position as President and Managing Director of General Motors Sub-Saharan Africa. Michael Sacke, the Chief Financial Officer of GM South Africa, will add the role of Chief Operations Officer to his title and oversee day-to-day operations.

Nicholls’ career in automotive goes back to 1990, where he began with Delta Motor Company. His tenure with General Motors began in 2004 with the acquisition of Adam Opel, including roles ranging from Global Segment Director for utility vehicles and pickup trucks to Vice President of Planning for South African operations.


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