Infiniti Climbs in 2014 SSI Study
In J.D. Power’s 2014 U.S. Sales Satisfaction Index (SSI) Study, Infiniti gained 15 points to climb two spots among luxury auto brands. Accordingly, Infiniti now sits at second among all premium automakers, thanks to factors such as a high client satisfaction rate and the results brought about by Infiniti University.
“This is an accomplishment we’re very proud of,” said Michael Bartsch, vice president, Infiniti Americas. “Our dedicated network of retailers is committed to the very best customer experiences, beginning with the shopping process and the eventual ownership of an Infiniti, and this third-party study shows that their tireless efforts continue to pay off.”
The SSI Study cites Infiniti University as one of the brand’s biggest key strengths. Retailers can participate in order to learn better customer skills and learn the means necessary to better represent the Infiniti badge.
Also a factor is the Infiniti Total Ownership Experience, which provides customers with free loaner vehicles during the warranty period in the event of a prolonged maintenance period, special financing for customers investing in a newer model, and roadside assistance.
The J.D. Power 2014 SSI examined a number of factors that determine which direction new luxury vehicle buyers go, including:
- Reasons for purchasing their model of choice
- Reasons for selecting their particular dealership
- Time spent in the purchasing process
- Salesperson/dealer performance metrics
- Vehicle delivery performance
- Reasons for not purchasing from other dealerships
Infiniti scored a four out of five, indicative of an experience “better than most.” Only Mercedes-Benz scored higher.