Infiniti Middle East Sales Increase 19 Percent in 2013
The Middle East appears to be the perfect market for Infiniti, after the Japanese carmaker announced that sales across the region have grown by 19 percent in March 2014 compared to the same period last year. With almost 5,892 units sold in the region, 75 percent of which were Infiniti SUVs, Infiniti’s popularity in the Middle East continues to increase.
Out of the brand’s entire lineup, Infiniti QX60 was the best-selling model with 1,489 units sold, while the QX80 had an increase of 24 percent in sales. Abu Dhabi and Qatar were the two highest sales in the region, with 40 percent growth in 2013. Bahrain saw a 30 percent increase, while Dubai recorded a 24.5 percent increase.
“The Middle East is a very important market for Infiniti globally,” said Juergen Schmitz, general manager, Infiniti in the Middle East. “The region provides our third highest market share worldwide and we are committed to growing it further. To achieve this we have a robust mid-term plan in place, which took a significant step forward last week as we began roll-out of our strategy for strengthening of our position in the Kingdom of Saudi Arabia.”
With this new mid-term plan in place, it wouldn’t be a huge surprise if Infiniti Middle East sales continue to increase even more. What do you think about the Japanese carmaker’s position in the Middle East car market? Share your thoughts below!
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