Timothy Moore
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Infiniti NAIAS Display: The Cars in White

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Smart NAIAS Display Is Bigger Than I Thought

Infiniti Q50S at 2014 NAIAS

Infiniti Q50S at 2014 NAIAS

Infiniti’s cars have never particularly wowed me, and the recent change of names (to Q-something or another) did not elevate the brand’s luxury in my mind but just made for one editing nightmare. That said, I really liked Infiniti’s booth at NAIAS. They had a theme similar to Nissan’s (or at least I perceived it that way, and it’d make sense since Infiniti is operated by Nissan) in that all the cars were in one color, except for the two models that Infiniti wanted to accentuate.

All these non-emphasized models were in white and looked quite elegant. I assume Infiniti was going for that, as the automaker is fighting to take an even greater share of the premium auto market, which is dominated by elegant vehicles. Marci snapped quick photos of all the white models on display.

But those only served as an appetizer to sample the flavor of the brand. The real meat and potatoes of the display were the Q30 Concept (in a coppery color) and the Q50 Eau Rouge (in a red shade).

Infiniti Q30 Concept Photos

Q50 Eau Rouge Photos

Smart was right around the corner, so we paid a brief visit. As expected, the display looked really tiny and was wedged in between two larger displays. (Turns out, one of the “larger displays” it was tucked in between was actually a bigger portion of the Smart booth; Marci and I just didn’t notice it until we were on our last display of the day and didn’t bother to go explore.)

Smart NAIAS Display

The Smart ForTwo Electric Drive is really, really, really tiny.

While there, I sat behind the wheel of a Smart car for the first time, and it was, well, it was an experience. As I mentioned in my BMW blog, I have long legs (modeling worthy, eh?), and they didn’t fit so well in the Smart Car. Obviously, intelligence on wheels is not for the tall.


After a short and claustrophobic look at Smart, we hopped over to the last of the Detroit Three: Chrysler, Dodge, Jeep, and Ram. (Oh, and Fiat, of course.)

Check out all the other pit stops on my tour through NAIAS:

My First Experience at NAIAS General Motors NAIAS 
Kia NAIAS Honda/Acura NAIAS
Volkswagen NAIAS Infiniti/Smart NAIAS
Porsche NAIAS  Chrysler NAIAS
Ford NAIAS Lexus/Scion NAIAS
Lincoln NAIAS Toyota NAIAS
Mazda/Volvo/Jaguar/Land Rover NAIAS Mercedes-Benz/Tesla NAIAS
NAIAS Luxury Car Seats: My Definitive Ranking of Places You Put Your Butt

  • Timothy MooreManaging Editor

    Timothy Moore hails from Dayton, Ohio, and tries to bring that Midwestern flavor to his writing. (But as it turns out, no one really likes the Midwestern flavor.) He has been covering the auto industry for years, with several national auto shows under his belt, but he’s been writing about lots of other things (like dragons and Mickey Mouse and cows drowning in milk) since he was just a tot. Outside of the land of cars, Timothy enjoys watching The Office and consuming excessive amounts of peanut butter and beer, and is on the board of an up-and-coming Dayton theatre company called The Playground. And when he’s not on stage (or three jars into a peanut butter binge), Timothy spends time with his mischievous dog, Greyson. See more articles by Timothy.