J.D. Power Names Cadillac a 2014 Customer Champion
Cadillac has been long associated with proving their customers quality service to match their quality product, and J.D. Power has taken notice for a third time by naming Cadillac a 2014 Customer Champion.
In order for a brand to be considered for the list, they must stand out not only in their own respective industry, but among all industries considered. For 2014, more than 600 brands over nine industries were evaluated for their exceptional customer service rapport. J.D. Power assesses the brands eligible for the list on five principles, known as their 5 Ps: people, presentation, price, process, and product.
Cadillac was one of only four automakers to appear in the final list (alongside Jaguar, Lincoln, and Lexus), making their high approval rating all the more impressive an accomplishment.
“We believe that every interaction—at our website, in the showroom or on the service lane – represents a defining moment, an opportunity to differentiate ourselves and earn the loyalty of a customer,” said U.S. Vice President of Cadillac Sales and Service Bill Peffer in a press release. “This philosophy of defining moments is what drives our new products, and we strive to carry that through to our sales and service experiences.”
Do you believe that J.D. Power naming Cadillac a 2014 Customer Champion is a reflection of their superior service quality, or can you think of a brand that goes an extra step? Leave us a comment and let us know your thoughts.
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