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Jaunt Wins Inaugural Ford Smart Mobility Challenge

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Ford Smart Mobility Game Challenge

Ford has announced that Jaunt, a journey-sharing app, has been named the winner of the Ford Smart Mobility Challenge. Ilya Zarembsky and Betsy Medvedovsky, the app’s developers, were awarded a €10,000 prize for their creation at the Mobile World Congress in Barcelona, Spain this week.

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Jaunt is a community-driven app that allows users to share journeys, be it the fastest route or the one with the most scenery. It also promotes interaction between users, and it allows them to share information about traffic or road hazards to help avoid congestion.

“Game developers have an impressive track record in taking new ways of looking at real-world problems and coming up with fresh solutions, and that is exactly what we wanted to tap into for the Ford Smart Mobility Game Challenge,” said Ken Washington, vice president, Ford Research and Advanced Engineering. “Jaunt is the perfect example of just such a disruptive approach. Avoiding busy routes by connecting travelers to share trips could help to reduce congestion through ride‑sharing, and makes lives better by helping people to enjoy journeys more—whether travelling by car, bicycle, public transport, or on foot.”

SelfieGo, developed in Scotland and focusing on sharing selfies at a city’s major landmarks and locations, was the first runner-up. Flux, a traffic-jam safety game developed in Germany, took third place. Both were awarded €7,500.

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