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Jeep and Harley-Davidson Renew European Partnership for Fourth Consecutive Year

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It's an American match made in heaven, only it's in Europe

Doesn’t get much more ‘Murican than this

Few brands are considered more American than Jeep and Harley-Davidson. Therefore, it only makes sense that these two quintessential American motor companies would parnter up. However, where exactly they are working together is a little more unexpected: Europe.

Jeep and Harley-Davidson recently renewed their partnership in Europe for a fourth consecutive year.


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So what exactly does this patriotic partnership entail? Jeep will be the official sponsor of various Harley-Davidson events and rallies held throughout Europe, Africa, and the Middle East.

As a key sponsor and official partner, Jeep will now have an even larger presence at Harley-Davidson’s events. Jeep recently teamed up with Harley-Davidson for the Euro Festival in Saint-Tropez, France earlier this month.

The only way this partnership could be more any American is if Captain America himself was somehow involved

As the summer rolls on, Jeep will also sponsor the European H.O.G Rally in Lugano, Switzerland, held between June 29 and July 2, as well as the European Bike Week in Faaker See, Austria, which runs from September 5 to September 10.

Smaller summer events during which Jeep will partner with Harley-Davidson include the Benelux HOG Rally in the Netherlands, which runs from June 2 and June 4, and Scotland’s Thunder in the Glens, held between August 25 and August 28.


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During these events, Jeep will have a complete suite of its own vehicles for attendees to explore and test drive. Attendees can also purchase a Jeep vehicle during the events, with special rates and discounts for members of Harley-Davidson’s H.O.G. community of bikers.

Jeep and Harley Davidson first formed their European union due to the similarity in their brand values. In their own words, these values include freedom, adventure, and a passion for the open road. With this iconic partnership once again renewed, European motor enthusiasts will have the opportunity to experience twice the freedom and adventure during these special Harley-Davidson events.