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Jeep and World Surf League Team Up for Global Partnership

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Jeep and World Surf League

Jeep and World Surf League have teamed up for a new kind of partnership

Today, Fiat Chrysler Automobiles (FCA) announced that Jeep and World Surf League (WSL) will join together in a multi-year and first-of-its-kind partnership. Jeep will act as the official and exclusive global automotive partner of the league, marking the first time that the WSL has ever had an automotive partner.

In this capacity, Jeep will get naming rights to the Jeep Leaders Tour Rankings for both men and women and sponsorship of the yellow Leader Jersey. Jeep will also be awarding two vehicles (Jeeps, of course) to the 2015 WSL Men and Women Champions at the end of the year, and will serve as the title sponsor for the WSL Longboard Championships, which are held in China.

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“As the first-ever exclusive automotive partner of the WSL, this unique collaboration allows us to engage with a culture that embraces the very same philosophy, beliefs and attitude of the Jeep brand on a global platform,” explained Olivier Francois, Chief Marketing Officer of FCA Global. “Together with the WSL, we are able to connect with an adventurous, athletic, influential and increasingly digital fan base of over 120 million through on-site beach activations and live online streaming of worldwide surfing events across countries including Brazil, Australia, France, China, Japan and the United States, making this the Jeep brand’s first truly authentic global partnership.”

Jeep and World Surf League

While Jeep is no stranger to sports (with partnerships ranging from USA Basketball to the ESPN Winter X Games), this marks the first time that Jeep has partnered up on a global scale. As Francois mentioned, this sponsorship will follow surfers around to world, to Australia, Brazil, China, Fiji, France, Japan, Spain, and the United States.

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“This is a fantastic opportunity for the Jeep brand to partner with WSL, a global organization with similar values to ours – freedom, expression and creativity. This sport embodies the passion we have for breaking personal boundaries and making the most out of every day,” said Mike Manley, President and CEO of the Jeep Brand. “The World Surf League represents a community closely aligned to ours and I believe our partnership is a natural fit. I am very excited for the opportunity to be involved in the resurgence of an amazing sport.”

Jeep and World Surf League

The next event in the WSL Samsung Galaxy Men’s Championship Tour is scheduled for May 11th – 22nd, the Oi Rio Pro in Rio de Janeiro, Brazil. As for the WSL Samsung Galaxy Women’s Championship Tour, you can find the competitors on the same dates in the same place for the Rio Women’s Pro.