Jeep Leads in US Auto Market Sales Gains
It’s official: Jeep is king of 2014. The company has enormously led this year’s US auto market sales gains, accounting for a whopping 25%. In the first eleven months of this year, the US auto market sold 780,000 more vehicles than last year, so at 25% of all US auto market sales gains, that means 1 in 4 of those vehicles was a Jeep.
That’s not a surprise. Fiat Chrysler Automobiles in general has been on fire. The company has posted year-over-year sales gains for 56 months running. Sales are up 16% this year for the automaker, compared to 4% for the rest of the industry, excluding Fiat Chrysler.
But, as I stated, Jeep is the real hero of this story. The Jeep brand alone has upped its sales by 44% in 2014, and, according to Automotive News, America’s most patriotic brand has accounted for almost 75% of Fiat Chrysler’s year-to-date sales gains.
Jeep brand loyalty is on the rise. It has risen 16% this year, which is the third best in the entire industry, behind Maserati and, to everyone’s confusion, Mitsubishi. Jeep’s 16% might not sound like a lot, but the industry average is just 0.4%.
And, as gas prices continue to drop and eventually (hopefully!) plateau at these lower prices, it’s likely we can expect even more SUV and crossover purchases, making Jeep (and Fiat Chrysler’s Ram Truck brand) all the more desirable.
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News Source: Automotive News (sub. req.)
Tim Shults likes to play golf and spend time with his four daughters.