Jeep Renegade Earns Car of the Year Title in Brazil
Jeep has officially gone global. The rugged American automaker has made a lasting impression on the automotive market in Brazil, earning the title of the 2016 Car of the Year from Autosporte magazine. This award is one of the most prestigious in Brazil and has been hosted by the magazine every year since 1966.
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“The Jeep Renegade Car of the Year title comes after a successful reintroduction of the Jeep brand in the Brazilian market,” said Stefan Ketter, Head of FCA—Latin America. “After developing a multifaceted strategy for our operations in Pernambuco, we opened the Jeep Automotive Complex, the most modern FCA manufacturing facility in the world, which produces a safe and high-quality vehicle suitable for various markets.”
To determine the winner of the Car of the Year award, a total of 20 journalists from a variety of publications and regions across Brazil judged the nominees. The Renegade stood out amongst the competition with its unique Jeep styling cues, capabilities, and top-notch safety.
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This isn’t the first time the Jeep Renegade has earned recognition in Brazil. In July, the crossover was named the safest Brazilian-made vehicle for adults and children, receiving the highest five-star rating from the independent Latin NCAP program in crash tests. The Renegade has even become a leader in its segment, making it one of the top 10 best-selling vehicles in the market for September and October.