Jeep Sales Rise as Chrysler Sales Plummet in June
Whereas the Jeep brand experienced a 19 percent sales increase last month, Chrysler faced a significant 32 percent sales decline
Fiat Chrysler’s sales performance during the first half of the year varied greatly by brand. While sales for Jeep are way up, sales for brands like Chrysler are on a significant decline.
This trend was highlighted last month, as Jeep sales were up by 19 percent and Chrysler sales were down by 32 percent.
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Jeep’s streak of strong sales continued during the month of June. In fact, last month was Jeep’s best June sales period ever, with a total of 86,989 Jeep vehicles sold.
Cherokee sales nearly doubled last month, with a total of 22,433 units of the model sold compared to the 11,895 Cherokees purchased during June of 2017. So far this year, the Jeep Cherokee has been experiencing a resurgence in popularity, thanks in part to its new 2019 model design.
Dodge sales were also on the rise last month. FCA sold 46,387 Dodge vehicles in June, a 9 percent increase.
The Dodge Journey saw some major sales growth last month. Sales for the SUV were up by 86 percent, with a total of 11,286 units sold.
At the other end of the sales spectrum was Chrysler. Every single Chrysler model lost sales last month, with the entire brand suffering a 32 percent sales decline.
Not even the Pacifica could maintain its sales growth. Chrysler Pacifica sales were down by 26 percent in June, although sales for the model are still up by 6 percent so far this year.
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Fiat sales also continued to decline. FCA sold 1,426 Fiat vehicles in America during June, accounting for a 36 percent sales decline year-over-year.
Fortunately, Ram sales were back on the rise in June, with a 6 percent sales increase overall. Yet, Ram sales are still down by 7 percent so far this year.
As for FCA as a whole, the automaker sold 202,264 vehicles in June. Compared to the 187,348 vehicles it sold during the previous June sales month, sales are up by 8 percent.
Year-to-date, FCA has sold a total of 1,115,476 vehicles. Sales for the automaker have grown by 5 percent during the first half of 2018.
You can take a look at how each FCA brand performed last month using the sales chart below: