Jeep Seeks to Unify America in Ad Aired During Presidential Debate
Unless you have been living under a rock for the past year, you know that the United States is currently divided. Our country has split between Clinton supporters and Trump supporters; “Black Lives Matter” supporters and “All Lives Matter” supporters; those for gun control and those that want the ability to have a gun if they want to. The division in our country only seems to grow larger and larger as the year passes, and culminated in the record-breaking presidential debate, which was held this past Monday.
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The debate showcased just how much our country has become divided as Hillary Clinton and Donald Trump fought to explain their political stances to voters—and one carmaker took advantage of this prime moment to try and unite the country once again.
In its newest advertisement, which is called “Free to Be,” Jeep highlights people with different political views and lifestyles—including carnivores and vegetarians—becoming united through their love of Jeep.
The commercial ends with the message “what unites us is stronger than what divides us,” making it clear that the Jeep brand intends to bring people together in this time of obvious division amongst American citizens. Throughout the poignant spot, the soundtrack of “If You Want to Sing Out, Sing Out,” from the former Cat Stevens, who now goes by Yusuf, provides the backdrop for this touching commercial.
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VIDEO: Watch Jeep’s “Free to Be” Commercial
“We envisioned one singular, yet fully cohesive campaign instead of two for our new 2017 Jeep Grand Cherokee Summit and Trailhawk models,” said Olivier Francois, global chief marketing officer for Fiat Chrysler. “The Summit model represents the hallmark of ‘beautiful luxury’ while the Trailhawk’s interpretation is rooted in ‘beautiful capability’. This story speaks to the freedom of choice that we offer consumers.”
Jeep wasn’t the only brand that debuted politically oriented commercials during the presidential debate—Tecate and Audi both debuted similarly themed spots, too. The debate drew over 80.9 million viewers, which made it the prime television program for brands to debut their advertisements.
News Source: Automotive News (subscription required)