Jeep Sponsors ESPN’s X Games Aspen 2015
For the 12th year, Jeep is returning as official automotive sponsor of ESPN’s X Games Aspen 2015, which will be held from Thursday, January 22nd, through Sunday, January 25th at Buttermilk Mountain (yes, that’s a place, just as much as Crested Butte is a place) at Aspen Snowmass. As part of the sponsorship, Jeep has put together a 30-second spot called “Polar Vortex,” a term that sends shivers down our spines. (We’re from Ohio, we have a right to detest that phrase.)
The ad originally aired on January 9th on ESPN and will air throughout the channel’s programming leading up to and during the games. It’ll also be aired during the NFC Championship game on FOX on January 18th.
“We wanted to mark the Jeep brand’s 12th year as the X Games Aspen official automobile sponsor by putting our own unique ‘spin’ on this year’s event by celebrating the joy of the athletes who perform in extreme weather conditions and the vehicles that take them there,” said Olivier Francois, the Chief Marketing Officer for Fiat Chrysler Automobiles Global. “Whatever the cause behind the Polar Vortex, fans attending this year’s games will have the opportunity to come out on top of it, too, experiencing the event like never-before, from sharing their experiences on our social channels to on-site activations including a Jeep Wrangler X snow sculpture and autograph sessions with athletes, to Jeep branded vehicles shuttling them to and from the mountain.”
It was no accident that Francois said that Jeep had put a “spin” on ESPN’s X Games Aspen 2015. In the ad, a snow tornado (polar vortex, anyone?) ravages a snowy plain in between some mountains. The 2015 Jeep Wrangler X Edition featured in the spot powers through the twister and comes out without a scratch.
Check out the ad below, and be sure to tune in for this year’s X Games Aspen.