Jeep’s September Sales Showcase Slight 4% Decline
Following several months of sales declines in the double digits, Jeep might be on the path to sales recovery, thanks to strong showings from many of its models
Throughout 2017, Jeep has consistently posted monthly losses in the double digits, usually somewhere between 10% and 20%. However, September seemed to showcase a slight reversal of fortunes for the Jeep brand. Jeep sales were only down by 4% in September.
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Last month, FCA managed to sell 73,409 Jeep models in the U.S. In September of 2016, FCA sold 76,331 Jeep units. Even better news for the Jeep brand was that almost all of its models posted sales gains. The only Jeep vehicles to report sales losses in September were the Jeep Patriot and Jeep Cherokee.
Sales losses for the Patriot are to be expected. The new generation of Jeep Compass vehicles is set to not just replace the previous Compass, but the Patriot as well. In that regard, the new Jeep Compass is off to an impressive start. Compass sales were up by 75% last month, demonstrating consumer interest in the new vehicle.
Jeep Cherokee sales are still down by a large margin so far this year. Its 29% sales decline in September nearly matches its average 26% sales decline for 2017. Some of the Cherokee’s sales might be going to its larger cousin: the Jeep Grand Cherokee. While Cherokee sales are down, Jeep Grand Cherokee sales were up by 20% last month. In fact, the Jeep Grand Cherokee is the brand’s best-selling model for 2017. Jeep has sold 181,245 Grand Cherokee vehicles so far this year, with 22,270 sold in September.
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Some of September’s success can probably be attributed to post-hurricane sales. Still, many other FCA brands struggled sales-wise last month despite hurricane-stricken buyers entering the market, so something else might also be helping Jeep sales. For the Jeep brand as a whole, 622,242 vehicles have been sold in 2017. And while sales are still down by 12% year-over-year, September might be the first sign of recovery for the Jeep brand.
The sales for each Jeep vehicle can be viewed below: