Jeep’s Summer Celebration Continues with Open Air Challenge
Tomorrow, Thursday, August, 21, at South Street Seaport – Pier 16, New York, New York, Jeep will be hosting its “Open Air Challenge” to basketball fans as part of the Summer Celebration with the point guard from the USA Basketball National Team, Kyrie Irving. As part of the Open Air Challenge, fans will compete against Kyrie Irving for a chance to win tickets to the USA vs. Puerto Rico exhibition game to be held the following day, Friday, August 22, at Madison Square Garden.
The Open Air Challenge was also held last week at the Navy Pier in Chicago, Illinois, and this time it included former NBA star, Jalen Rose. In this challenge, Irving took shots from a designated spot on the court in the back of a Jeep Wrangler Altitude Edition, while competing fans only had to shoot from the free throw line.
The Open Air Challenge isn’t the only trick up Jeep’s sleeve this summer. The Summer Celebration also included a collaboration with Epic Records and USA Basketball back in May for the brand’s first-ever summer brand campaign. You’ll probably remember this one, as it features an unreleased Michael Jackson song called “Love Never Felt So Good.” Check out the commercials—and Michael Jackson’s awesome song—here.
Jeep also launched the #JeepSummer sweepstakes earlier in the season, allowing fans to upload a summer photo moment with the hashtag #jeepsummer on Instagram, through September 5. Each photo merits one contest entry for a slew of prizes, the ultimate prize being a new 2014 Jeep Wrangler Altitude Edition. The best part, however, is the $1 donation that Jeep makes to the USO (United Service Organization) for every photo uploaded with the correct hashtag.
Learn More: What’s Your #JeepSummer?