Juanes and Ram Truck Launch A Todo, Con Todo Ad Campaign
As part of the Ram Truck brand’s efforts to reach out to the Latino demographic, the automaker has partnered up with Latin Rock Grammy Award-winning artist Juanes for a new advertising campaign, entitled A Todo, Con Todo. Translated to mean “To Everything, with Everything,” the Spanish-language advertising campaign includes a new television commercial that features Juanes’ new single, “La Luz” (“The Light”).
“The ‘A Todo, con Todo’ campaign with Juanes is engaging and memorable,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC, in a press release. “Effective marketing should tell a story just as this series of commercials does. The ‘La Luz’ ad showcases the shared drive, determination and overall performance of Juanes, his crew and the Ram 1500 truck. They work together to deliver an outstanding performance for music fans and truck owners alike.”
A Todo, Con Todo follows Juanes and his road crew as they utilize the Ram 1500 to haul stage equipment from city to city for his ongoing performances. “La Luz” features prominently in the advertisements, and will appear on the singer’s latest album “Loco De Amor,” which will release next Tuesday, March 11.
“It’s been quite the ride working with Ram Truck on the latest campaign” said Juanes. “The brand has supported my music both on and off the stage, helping us get from one show to the next. It’s exciting to have my new song ‘La Luz’ on the latest spot. It’s a powerful song for a powerful truck.”
The A Todo, Con Todo advertisements can be seen on Univision and Telemundo, or on Ram’s YouTube channel.
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