Kia Enjoys Best-Ever Sales Month in May
Today Kia Motors America announced a record-breaking monthly sales total of 62,433 vehicles sold in May 2015. This all-time best ever monthly sales total marks only the second time that the Korean automaker has sold over 60,000 units in the US in a single month (the other time, coincidentally enough, was in May of last year).
As usual, the Kia Optima (16,349 total units sold), Soul (13,886 units), and Sorento (10,743 units) were the brand’s MVPs. The award for Most Improved, though, definitely belongs to the newly redesigned 2015 Sedona minivan, which accounted for 4,110 units in May 2015 (as opposed to just 739 in May 2014).
The Kia Forte also had a best-ever monthly sales performance, with 8,584 vehicles sold. KMA attributes the success to the “Summer’s On Us” sales event, which the car company launched last month.
“Kia is never afraid to challenge conventional thinking, and the latest example is our launch of the ‘Summer’s On Us’ sales event in May rather than a traditional Memorial Day promotion, and the record-setting results show it clearly resonated with consumers,” said COO Michael Sprague.
Despite primarily positive sales results, the K900 luxury sedan continued to post middling sales results in May, with only 133 units sold (compared to 227 in May 2014). Apparently, despite leading the Cavs to the NBA Finals for only the second time in franchise history, LeBron’s endorsement doesn’t carry the same weight it used to.
To see the full Kia May 2015 sales figures, check out the breakdown below: