Kia Motors America to Sponsor 2016 Blogalicious Conference
In 2009, an idea was formed to create a community and an event to bring a diverse group of influential women together and celebrate their successes. This became the Blogalicious Conference, where women of all backgrounds share their stories in the blogging world and to show brands that they were missing out by not using them to advertise their products.
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This year, Kia Motors America (KMA) took note of the opportunity and is a premium sponsor of the annual event in Atlanta, alongside top brands Coca-Cola and Dove. The conference, which celebrates digital diversity, is perfect for the automaker, which prides itself on creating unique vehicles for every type of person. During the event, attendees will have the chance to experience the all-new 2017 Kia Cadenza, as well as other exciting models.
KMA director of marketing communications, Kimberley Gardiner stated, “There’s no denying the influence of the multicultural consumer, especially women within this segment who are increasingly socially-empowered.” The company is collaborating with American fashion designer, Byron Lars, who will be the official host of the Kia Lifestyle Hospitality Suite experience which will feature five new pieces from his 2017 Spring Collection.
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Kia isn’t the only one excited about the deal, either. Blogalicious chief curator, Stacey Ferguson, believes that, “Kia’s presence at Blogalicious and commitment to engaging with multicultural women influencers and consumers is inspiring. The social media leaders who attend the conference are in for an exceptional introduction to the Kia brand and its lineup of world-class products.”
It should be an amazing time celebrating such an inspiring group of women. More information regarding the conference can be found here.
News Source: Kia Media