Kia Motors Named Official Automotive Partner of Segerstrom Center for the Arts
Kia Motors America today announced that it is now the Official Automotive Partner of Segerstrom Center for the Arts. This multi-year sponsorship will prominently feature the all-new Kia K900 rear drive luxury sedan.
The Segerstrom Center for the Arts welcomes 600,000 visitors annually for its music, dance, and theatre productions in Southern California. As Official Automotive Partner, Kia will house three K900 displays throughout the campus. In addition, the automaker will provide a complimentary K900 (cool, right?) to transports artists, as well as the education staff, around the campus.
“The K900 offers a modern and different twist on luxury, and partnering with the Segerstrom Center for the Arts will allow people from all over Southern California with a passion for the performing arts to see and interact with our new flagship sedan,” commented Michael Sprague, executive vice president sales and marketing, Kia Motors America. “At Kia, we are committed to supporting the communities we call home, and our involvement with the Center is the latest extension of our efforts to create opportunities for engagement with the K900 and allow people to see for themselves why it challenges everything they think they know about luxury – and Kia.”
Kia will also boast a “significant presence” at several of the Center’s hallmark events, including the Arts & Business Leadership Awards Dinner, the annual Candlelight Concert fundraiser, the Off Center Festival, and Movie Mondays.