Kia Motors Sponsors VidCon 2015
At the annual VidCon in Anaheim, California, more than 20,000 attendees look to engage and connect while discussing digital video. This year, Kia was helping contribute to that conversation. As a presenting sponsor for the third year in a row, the South Korean carmaker added to the innovative lineup by showcasing seven vehicles from its lineup, while also upping the fun ante with the Kia Lounge and other areas throughout the conference.
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Created to allow fans to interact with more innovative technology, the Kia Lounge presented every individual with the Kia Challenge, which challenged fans to answer questions about YouTube, social media, pop culture, and influencers from multiple industries. Presenters Andrea Russett, Megan Batoon, and Sam Tsui co-hosted segments with some select fans, allowing the fans to earn a spot in the qualifying rounds.
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Along with the Kia Lounge, the carmaker hosted a VIP area and the Kia Parent’s Lounge, both of which offered comfort and the opportunity to meet new, interesting influencers in the industry. Kia even had an arena concert series, with a lineup that included Chester See; Tessa Violet; Dave Days; Hank Green and the Perfect Strangers; Madilyn Bailey; and We The Kings.
— Kia Motors America (@Kia) July 24, 2015