Kia Ranks Fourth in UK Dealer Attitude Survey
If you live in the United Kingdom, you have access to some of the greatest car brands in the industry—but there’s only one that truly stands out from the rest in its class. Kia was recently voted fourth overall in a NFDA dealer attitude survey, making it the highest-ranking non-premium car brand on the list and showing that its dealers are some of the most satisfied.
To determine the ranking of the dealerships, each dealer in the UK cast a vote by answering this question: How would you rate your manufacturer overall? By answering this question, dealers allowed NFDA to analyze just how important dealers’ happiness is to each brand.
Out of 28 franchises, Kia came in behind Mercedes-Benz, BMW, and Lexus. This ranking showcases Kia dealers’ extremely positive view of their brand. It also reflects Kia’s ability to score higher than average in other areas like training, supply, and field staff.
While this survey wasn’t based on consumer opinions, it’s still quite important to carmakers, since dealers play a significant role in the market—the happier the dealership, the better the sales.
News Source: Carscoops