Kia Returns to Mom 2.0 Summit for Second Year
Kia wants to make being a mother easier than ever, which is why the carmaker has decided to attend Mom 2.0 Summit in Laguna Niguel, California. The brand is returning to the family-focused professional conference, which is used to share ideals, develop digital content, and highlight unique programs for mothers, as the Presenting Sponsor and Official Transportation Sponsor for the second consecutive year.
“Mom 2.0 is truly unique in that it allows influencers and brands to talk openly about what’s next for content creators online and in the marketplace,” said Kimberley Gardiner, director of marketing communications for Kia Motors America. “As a company that never stops thinking about the future, the summit’s focus on family, social responsibility, and digital engagement is a natural fit for Kia and we look forward to comparing notes and sharing ideas.”
During the summit, Kia is also offering Mom 2.0 attendees the opportunity to get behind the wheel of a variety of Kia models, including the 2017 Sportage crossover, the redesigned 2016 Kia Optima sedan, the award-winning Sedona minivan, and the Sorento crossover. The Soul EV is also available for those moms that are also eco-conscious.
Along with these test drives, the South Korean carmaker has also enlisted the help of one of its philanthropic partners—The Ecology Center—to join them in the Kia suite. The Ecology Center, which is a non-profit eco-educational center, will provide information and insights on topics like sustainability and developing environmental solutions throughout the community. Pacific Marine Mammal Center, Girls Inc. of Orange County, and B.R.A.K.E.S. (Be Responsible and Keep Everyone Safe) Teen Pro-Active Driving School are also joining Kia during the event.