Kia Soul Wins Fifth Straight Active Lifestyle Vehicle of the Year Award
Kia announced today that the Soul picked up yet another trophy at the 13th annual Active Lifestyle Vehicle of the Year awards, which were recently held in Chandler, Arizona. For the fifth straight year, the Kia Soul was again named best in the urban category by a panel of local media and athletes.
Additionally, the all-new 2017 Kia Cadenza earned points from the judges for its long list of features, fun driving dynamics, and practicality.
“Winning the Active Lifestyle Vehicle award for the fifth consecutive year is a clear indication that the Soul makes a great companion for urbanites who are constantly on the go,” said Orth Hedrick, vice president of product planning for Kia Motors America. “Its unique combination of style, fun-to-drive attitude, extensive feature content, and practicality make the Soul a crowd favorite, while the Cadenza’s upscale design, ample interior, and advanced convenience features make it a fierce competitor in the full-size sedan segment.”
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The 2016 Soul is one of Kia’s bestselling models, with a starting MSRP of $15,900 (excluding destination charges of $850). For 2017, Kia is hoping to increase the Soul’s appeal even further with the addition of a turbocharged engine option.
The all-new Cadenza is expected to carry an MSRP below $32,000 when it arrives in showrooms soon.
“Buyers with active lifestyles have always been value focused. They need vehicles with the versatility to haul their gear, but want to have money left over to afford the new bicycle, kayak or skis they’ve been lusting after,” said Nina Russin, the founder of the Active Lifestyle Vehicle program. “The Kia Soul won the urban category for the fifth consecutive year because it’s a stylish, affordable vehicle with a spacious cargo area and small footprint that functions well in congested city centers. And along with its industry-leading warranty, the new Cadenza is proof that a luxurious car doesn’t have to break the bank.”