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Kia-Sponsored B.R.A.K.E.S. Program Coming to San Francisco

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The famously steep streets of sunny San Francisco are about to get a lot safer, thanks to the Kia-sponsored B.R.A.K.E.S. (Be Responsible And Keep Everyone Safe) Teen Pro-Active Driving School. The charity’s free advanced training for young drivers will be offered at the former Alameda Point Naval Base in Alameda, California, on May 16th and 17th. You can register your teenaged son or daughter at

So far, close to 150 teenagers in the Bay Area have signed up for the hands-on defensive driving course, and will soon join the over 15,000 other B.R.A.K.E.S. graduates in ten states across America. Kia is the official automotive sponsor of B.R.A.K.E.S., and provides a fleet of 32 new vehicles for the students to practice driving.


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“Kia aims to be a catalyst for positive change by working with B.R.A.K.E.S. to provide teens and parents with the tools they need to develop and reinforce responsible driving habits,” said Tim Chaney, vice president of marketing communications for Kia Motors America.  “We are dedicated to making roads safer in the communities we call home by eliminating preventable motor vehicle accidents.”

Approximately 660,000 drivers are using cell phones or other electronic devices while driving at any given daylight moment in America, and it’s the drivers under the age of 20 who have the biggest proportion of fatal accidents involving distracted driving.

“B.R.A.K.E.S. is dedicated to helping teens make safer decisions while on the road and preparing them for the hazardous conditions they will inevitably face,” said B.R.A.K.E.S. founder Doug Herbert, himself a former National Hot Rod Association (NHRA) Top Fuel drag racer. “Kia’s support of B.R.A.K.E.S. has helped us expand our training efforts and reach teens in new cities, now including San Francisco.  Working together, we aim to reduce the number of teen deaths as a result of automobile accidents by simply providing teens the tools they need to be safe on the road.”

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